Free Search Engine Optimisation advice for new and small companies:

Search engines rank sites higher the longer they have been online. As soon as you have finalised your core business activity and contact details set up a website as quick as you can, or at least purchase the domain name to make sure others do not use it.
For an optimal website, give your business a name which contains words likely to be searched by prospective customers. A patio firm that specialises in granite patios should be called Granite Patios. Avoid calling your business after you personally or unusual names unless you are sure clients will use these words as search terms.
When choosing a domain name for your website, use the extension .co.uk if you're doing business solely in the UK. Extensions such as .net or.com are more expensive with less availability and imply a worldwide customer base. .eu is newer and many popular domain names are available.
www.optimalwebsite.co.uk is better than www.optimal-website.co.uk. Aim to purchase a domain name which is all one word as people confuse underscores with hyphens and spaces.
If your pages show a copyright date, keep it current. New visitors from search engines scan the first page for signs the business is alive and well. For the website to be optimal it needs to retain viewers, Google, MSN, and Yahoo are all suspected of monitoring how long it takes users to return to their search engine. Long time = useful content = optimal website.
NEVER send unsolicited emails from your company email address. Search engines are also significant email providers and your ranking will suffer severely if they find out. For new business ring first and get a name.
Successful online businesses grow rapidly. It can be very difficult to anticipate demand. Be prepared for major changes in direction, or for excessive demand in an area where you thought none existed. A good axiom is: "Make hay while the sunshines." Don't borrow against predicted website earnings.
Never sell advertising on your website. Ad-sense boxes will link to your competitors.

Hope this helps...


Joel - www.optimalwebsite.co.uk

The article was indeed helpful thanks.
I specially agree with:
and
Thanks for the nice post
bnts

And, another interesting article here from my new blog:
Link Building, is it that important?
"As a company or company website owner, your best bet is to gradually build links to your website (1-2 incoming links every day from business directories will do the job if you have a new website), but do not expect miracles in one week! Link Building is a long process and could take months before you see the effects."

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he gave really nice information, but he said that not to provide add to adsense, does everyone is agreed about this matter as lot of people make good money frm that even though it can send traffic to your competitor

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also a useful thing is that put content in your website. For example if you have a web design company and u do web designing... then instead of simply putting your packages and prices and ur company information on the website... try putting some more useful content like articles on web designing, sample templates, free logos , some scripts and freebies etc. and create deep links to those articles from other sites. This will help you to score higher for a wide range of keywords.