When asked who their ideal client is, many respond:

Owners of expensive homes or Rich people or Anyone who has money and is willing to pay

Here is the problem with believing that wealthy people are your ideal clients: It is an ineffective target because it is too broad. Choosing "high-end homes" or "wealthy homeowners" as your target does not give you a specific target. And without a clear, defined target, your business will be less successful.

You must aim all of your marketing at a clearly defined target.

I do agree that we need to clearly specified the target market. However, it really depends on what you are selling. In our case, selling web site design and business web applications, getting the message out to the "deep pockets" is a good option. It's because most deep pockets are usually business owners or decision makers.

We tried targeting local businesses (not home based) before, but we found out that a lot of our efforts were "screened" or lost before even getting to the decision makers.

Also, when going to a business or networking mixer, most people that own a business or decision makers are usually pretty well off.

I am not determining that people that own businesses are rich, but usually they own a house. So by reaching them at their "leisure time" might not be a bad idea.

Just another opinion.......it might work for someone, it might not.

Good Topic!

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Rando -- Marketing Coordinator
"Building a Better Business Online"
www.bannerview.com

My ideal client is one who give feedback

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Yes, I'm with what he says. And a client who doesn't take advantage & know what is just, rich or not.

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Check out Zoobie's reviews on different Internet Marketing products in zoobie.tv. Also try this site for Free Affiliate Marketing Training .

Rando:

Good point about reaching people at home. I like to help my clients achieve better brand recognition. We're able to provide our clients with business owners at work and at home contact information. So you can send a business owner a flier at home and follow up with a call or second 'different' mail piece at the office.

Targeted marketing works, however it only works as well as the thought and research that goes into it. This is why the Professionals and Professional Lists Inc do well!

Regards,

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Tom Ryan
Bring new life to your business
Sales Chat
1-866-507-9089

Our target audience is SMEs - as our services can benefit them and help them grow their business while we take all the other little pressures off.

Samantha

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Samantha Caldicott
On The Dot Typing/Marketing Ltd http://www.onthedotreception.co.uk