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Point of Purchase Displays, any pointers?

This is a discussion on Point of Purchase Displays, any pointers? within the Marketing & Brand Development forums, part of the Business category; I'm working to create point of purchase displays for two products in our Peekaru product line, and would love ...


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Old 08-19-2007, 08:11 PM
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Default Point of Purchase Displays, any pointers?

I'm working to create point of purchase displays for two products in our Peekaru product line, and would love some advice. The products are baby carrier covers (i.e. go over baby bjorns and the like), one keeps child and parent warm, one keeps child protected from the sun.

Since the are somewhat unique products, I'd like to focus on how they work / what they are. I'm thinking of creating a sign with photos of it in use and being put on, with a simple tag line like "Together in Cold Weather" or "Blocks the Sun, Not the Breeze". Any suggestions on where to get more information on best practices, recommendations on size or material, or general pointers? Also, a sign is pretty 'in the box', any out there creative ideas on how better to grab attention and explain the product?
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