Hi Guys,

Do you believe in Web 2.0 to take your business to the next level? Web 2.0 is the culture where people interact with one another and generate their own content, via means of blogging, collective knowledge and viral marketing.

Please give me your opinions.

Thanks

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Ethan Wang
Marketing & Events
www.iconnectE.com
Create Your Possibilities!

I find Web 2.0 is an exceptionally overused and abused term. It's become the catchall for anything that relates to the internet, even if it's a development from five years ago.

Web 2.0 is just a term thought up by a marketing company (and I'd really like to smack em for it) that's become a buzzword that's all too often abused by other marketers to try and convince those a little less tech savvy, that they're somehow entering a whole new world.

Realistically, Ecommerce, and I mean the broader meaning, not simply online stores, is considered in two waves. The first wave was around the time of the dot com babies. We're entering the second wave now, with a whole range of new developments. Web 2.0 is just a term ripped off from this concept.

The second wave of Ecommerce has brought about a lot of developments, both good and bad, and as a progressively larger (and in many cases, more naive) audience steps into this new world, then they face a range of new dangers that they aren't prepared for.

I consider the developments in technology to be excellent tools for business expansion, but I would never put them before the solid groundwork principles of marketing, the internet merely builds on these.

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