For years, companies have expanded their product lives in an attempt to better meet the needs of target customers. Typically, they do so by adding new flavours, package sizes, formulations, features and options.

But by providing a wide variety of choice for the same type of product, do you think that wide variety is seen as beneficial to consumers?
Example: Coca-Cola company once sold a single formulation of cola, it now sells over 10 different types i.e classic coke, diet coke, caffeine – free coke diet coke etc. Should there be such choice or just one type?

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I think that is true - you can dilute your brand by offering too much. I think this is particulary relevant with service-based companies, when they offer services that they do not have enough expertise in. I feel as long as companies always ensure that their ancillary products are in keeping with the quality of their main product, that they should be able to leverage their trust.

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Look at GM.

They offer several vehicles that are practically the same, but have different brands and model designations. The interiors are a little different and the exteriors have minor differences. I think their mid-size SUV is offered in about 5 different "flavors".

It must work for them.....oh wait....they lost how many BILLION dollars last quarter? Hmmm...

This really depends on the product. For some products it will work wonders but for others it will not.

Coca Cola for example is a bad example for variety because it is a drink and is best left in one or at most two types (diet for those dietoholics)

But other products such as vehicles it does wonders. So really I think it depends on a variety of factors including but not limited to the product.

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