Let’s talk Unique Content and SEO. A year ago I would have said go and write yourself all the content your little heart desires and you will get a good ranking. But as mentioned in my Inbound Link Article , inbound links are king now, and I must specify shared links, just true one way inbound links no link sharing allowed.

So, content is very important in not only the search engines eyes but also in the perception and eyes of your viewer. The more unique content you have the more the visitors to your site will think of you as an expert in your field. The search engines will also look at the unique content in somewhat of the same way, and they will give a good ranking to the page because they feel it’s pertinent to what the person who searched for the information is actually looking for.

So there is 2 parts to content, well besides the fact it has to be well written.

1. The first is it must be unique; this means for example on any given webpage no more than 30% of the information on that page can be identical to another web page on the web. There will always be some level of overlay but 30% is a good number to stay below.

2. The second part is it must be relevant; this means if the site is about tennis and the page is about tennis shoes you need to have content that pertains to tennis shoes on the page, yes that sounds obvious but you would be surprised at the number of sites we see that just don’t follow this rule well.

So, how is relevancy defined within the search engines? It’s a combination of the keywords in the Title Tag, URL String, and meta-tags and how densely they are within the content of the pages. A good keyword density is around 3% and Google is very strict with this so do not over this percentage. This number is derived by counting all the words on the page (which can be done in Word), taking the first keyword and figuring what percentage of the words that keyword makes up on the page.

3 Things not to do or you will get banned:

1. Don’t hide text on the page by making in the same color as the background, you will get banned.

2. Don’t stack a page full of keywords at the bottom to try and get your keyword density higher, you will get banned

3. Don’t put a lot of text on a page so that the user has to scroll for more then a second to read it all, with the recent update in Google this gives you a penalty, and enough penalties, let me hear you say it “will get you banned”.

PS: it usually takes around a year to get a site off the banned list with google.

Bill
CEO
http://www.bluewavedesignstudio.com

Good piece of information .... will be helpful for newbies trying to score up in google.

Wow that's some great and useful information, I'll be sure to use those tips when I'm creating sites. You should start a SEO website or blog you seem to know what your talking about. Do you offer any SEO services?

Great Information for building up your ranking in google. I am maintaining a blog site
currently, Does this approach applies to a blog as well?

Regards,

javagee

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Gerard
www.GerardEspinas.com
The Truth About Google Black Book

So what you’re basically saying is be straight forward with your advertising and adwords makes sense

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Matt
Prepaid Legal | Carden MF

Hi,
Its a great post.I feel it is very interesting and informative.As i am new to this Search Engine Optimization field, it is really useful for me. You have bring all good points.This is the great Information for building up your ranking in google.I agree that content is very important in not only the search engines eyes but also in the perception and eyes of your viewer.Keyword optimization is also very important in SEO field.The keyword and meta description Should match with the content.Thanks for your valuable tips and suggestions.In future surely i will follow these tips and suggestions.

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Very Nice Informative Article.

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I just want to make a point ->

You should always right for readers first, search engine second. This is way you will get your keyword density right.

Google guide lines say so too.

Next contrary to you article, I think what is good for surfers, is automatically good for search engines. After they are serving them, not the other way around.

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Hi guyz,
Thanks to shared the knowledge with us.


Thankyou,
Regards,
Pakistan Boy,

http://www.PakistanGiftsMall.com

http://www.PakistanGiftsShop.com