What have other people done to increase their awareness or share in the market that they conduct business in, what types of advertising have you used, did you get help - where from? Any tips - share it here.

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THINK BIG AND NEVER GIVE UP!!!!!!!!!:)

Don't think advertising, think marketing.

Advertising is just a small part of marketing. Increasingly advertising is not as effective as it used to be because of the sheer volume of it out there. Consumers have become very weary of taking in so many messages.

You have to engage consumers in other more meaningful ways that give them a direct benefit from the message itself.

I run a marketing company but we still need to market ourselves and try new and different things when we find the market telling us something.

Our approach has been to allow prospective clients experience a part of our service for nothing. We designed this around the fact that our research showed that many people didn't really understand marketing at all. This was also a problem when it came to converting them into clients because they didn't actually 'get it' and were scared by various things involved in marketing including but not exclusively; costs, jargon, previous experiences of DIY marketing, ad reps and marketing consultants! etc.

When they actually experience our message they not only see how we work, build trust and get a direct benefit for their business they also get educated about how important certain aspects of the marketing process is.

We also provide this extra value to our potential clients because we value them. A lot of advertising is prospecting and shows no loyalty or respect to the consumer/prospect. It just tries to get their cash. the result of this approach is no loyalty from the customer either and you end up having to spend more money aquiring new customers.

I'm on a marketing mission here at the moment. Stop thinking about advertising to people and start thinking about marketing with them as part of the process where they can get a clear and definite benfit from the marketing itself.

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Greg
http://www.brandomarketing.com.au

Not just marketing, but Public Relations as well. Once you get your name out there, you need to be able to manage your relationships with all your different publics.

Nice to see another Aussie here!

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