how many of us think tht in this rapidly changing retail market; selling fmcg products with help of visual merchandising at pop/pos would help in creating loyal customers..or in other words "enhancing brand image".

I feel use of visual merchandising at pop/pos is very helpful.As we all know that max 90% decisions are taken inside the store so vm helps the customer in making purchasing decisions.These may inturn lead to loyal cutomers(if the product is good).VM gives information to the customers about the products which they have only seen or heard.

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yeah..i believe pop/pos are very imp...now most of the consumers are tend to make an impulse purchase..best way to catch them is pops..for instance..snacks segment..consumers might not go to buy specific snacks..once they get to see the pops..it creates that stimulation to buy..

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