Branding strategy in Rural Markets
This is a discussion on Branding strategy in Rural Markets within the Marketing & Brand Development forums, part of the Business category; What kind of Branding would be the most effective in Rural markets?Is it celebrity branding,associative,educative or any ...
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02-06-2007, 07:54 PM
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Re: Branding strategy in Rural Markets
in rural area peoples are very realistic.so first we make aware of the product.then make desire abt it .they are not fall in celbrities.
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02-07-2007, 12:56 PM
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Re: Branding strategy in Rural Markets
Real India was this piece of terrain sold tea, coffee, spices and condoms to. It was a big chunk of the land mass. It occupies bulk of the landmass and houses 742 million people as of now! It is populous, multi-cultural and multi-faceted. India started here.
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02-07-2007, 02:43 PM
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Re: Branding strategy in Rural Markets
celebrity branding works the most i feel, posters of top celebrities, and video ads by television
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02-08-2007, 04:29 AM
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Re: Branding strategy in Rural Markets
My family is from the country and I still have relatives there.
Rural people do not want celebrity endorsements, they want real people. They want to be able to make a call and speak to somebody and establish relationships. You need to focus on the individual and individual relationships.
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