yes they are effective.....but the sucess of the radio adverts again depent on the which is your target audience....the time you select is important......coz your target audicene should be listening radio at that time....

Unless you have a product for general use like water, there's no use for JUST radio advertising, especialy if you're dealing with a restricted budget I think you should choose personalised channels of communications, for example if you're selling gum, I would invest money in enough baloons to make everybody look up ... instead of radio. But if you decide for an integrated campaign that already covers all the media channels, it's good to include radio also.

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all the best,
alexandra
www.cgadvertising.com

How expensive and how easy or where to find a good and affordable radio advertising host?

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http://www.blogmyway.org - Free blog with unlimited blog space.

I once came across an advertise of a coaching classes broadcasted on the radio.So things have changed now.

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Paid Web Directory

Things to think about before buying radio ads (For any business):
- What is the purpose of buying these radio spots? A good plan always has a purpose/goals/objectives.
- What is it you are offerings (products/services)?
- Target Market - Who are you communicating to?, What station do they listen to? Demographics, etc.
- Your Message, look at your target market again.
- Frequency, Frequency, Frequency. One radio spot won't work! Remember, the more spots you have, the better exposure and message repetition you get.
- YOUR Budget! Yes, radio can be cheap/affordable. But be careful, pay attention to your budget, and it is always good to do a ROI (Return on Investment) calculation.

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Rando -- Marketing Coordinator
"Building a Better Business Online"
www.bannerview.com

Radio advertising's effectiveness also depends on the credibility of the network. The station must be a source of good and credible information always. Thus, making them influential to their listeners and your target market.

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marketing | events | creatives

Primetime Creatives, Inc.
http://www.primetimecreatives.blogspot.com/

Radio advertising certainly has its place within a comprehensive plan to reach your market.

Radio, I have found, works best for spontaneous purchases, drive through food places, and other low-cost investments.

I am not usre how many people would buy a house, for example, becuase they heard it on the radio, but picking up a pizza on the way home from work wouldn't be such a 'big deal'.

Find out why and when your market make their decisions and be in front of them then. Having a website to support your effors may help you out too.

Fiona Fell

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EXPLODE Online Business Solutions - web site design and development in Albury, Wodonga and Lavington

I am going to be doing radio advertising. Who should I look into going through to set this up in the USA. My product is for everyone, anyone can use it, nationwide. Any Ideas?

thanks

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Matt
Prepaid Legal | Carden MF