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is it necessary to present one face?

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Old 12-28-2006, 11:38 AM
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Default is it necessary to present one face?

Do the local political considerations require a multinational to adopt a uniform strategy for each of its business units operating in the country or can it permit each unit to act on its own?
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Old 12-29-2006, 02:25 AM
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Default Re: is it necessary to present one face?

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Do the local political considerations require a multinational to adopt a uniform strategy for each of its business units operating in the country or can it permit each unit to act on its own?
I think an MNC should have an overall face, but it needs to have sufficient diversity to deal with the situations of different countries.

That's why many MNC's struggle.

I do think it is easier to flurish online to have an international presence because the language of the internet goes beyond political boundaries.
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