This is a discussion on The subtle differences between the West and the East within the Marketing & Brand Development forums, part of the Business category; There are subtle differences between the West and the East when it comes to marketing techniques. In the last 10 ...
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There are subtle differences between the West and the East when it comes to marketing techniques.
In the last 10 years, business in China have initiated price wars in a wide range of industries, including consumer electronics, home appliances, personal computers, mobile telephones and, most recently, automobiles. Do Chinese companies know something more about how to wage price wars that their western counterparts do not?
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I think it also depends on whether you are an online or offline company. Online marketing is different. The internet has its own language.
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