This is a discussion on The Market Review within the Managing Business forums, part of the Business category; Hi There ! * the size of the market * the segments of the market * who your primary competitors are o what your ...
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Hi There !
* the size of the market * the segments of the market * who your primary competitors are o what your competitors' strengths are o what your competitors' weaknesses are * who your target audience is, and o what their needs are o what their desires are (yes, this is different) o what their tastes are o what their buying patterns are o their preferred distribution method o their opinion of your competitors' product o their opinion of your product o features they would like to see in your product * the seasonality of the market * the market growth, shrinkage, or flattening Pay close attention to market segments. Markets have become increasingly fragmented. Market segments can be based on price, quality, product use, or even benefits consumers find through a product's use. If you're a small business, then finding the right market segment is very important. It can help you target your efforts and compete more efficiently. Thanks ! PacBizGroup Inc |
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Research is useful, and you should cover all of these sections, but cowboy is right.
Did you copy and paste this?
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