how an advertising strategy can overestimate itself
This is a discussion on how an advertising strategy can overestimate itself within the Business Planning forums, part of the Starting your business category; In India, Coca Cola overvalued the pull of its brand . Coke based its advertising strategy on its worldwide image and ...
|
|||||||
| Register | FAQ | Members List | Calendar | Search | Today's Posts | Mark Forums Read |
|
Welcome to the BusinessForum.net forums. You are currently viewing our boards as a guest user, which gives you limited access to view most discussions and access our other features. By joining our business community, (free registration) you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast, simple and absolutely free so please, join the business community forum today! If you have any problems with the registration process or your account login, please contact thesupport team. BusinessForum.net is initiated to get business owners, professionals, business managers, job seekers, business students, investors, webmasters, and every one who is looking to discuss and talk about different business issues worldwide. You may be from any country, city or community we support and welcome every one at business forum. read more.. |
 |
| LinkBack | Thread Tools | Display Modes |
12-28-2006, 11:56 AM
|
|||
|
|||
how an advertising strategy can overestimate itself
In India, Coca Cola overvalued the pull of its brand . Coke based its advertising strategy on its worldwide image and then watched the advantage slip to Pepsi. which had adopted its campaign that was oriented towards the Indian market.
A senior executive of coke later remarked " We are so successful in international business that we applied a tried and true formula ... and it was a wrong formula to apply in India " Now coke is repositioning itself by using local heroes like cricketers in its campaigns,
__________________
JENNY 
|
|
12-31-2006, 05:09 AM
|
||||
|
||||
|
Re: how an advertising strategy can overestimate itself
this is a very good stratergy taking the best people around to market your products , and it really worked wonders
|
|
«
Previous Thread
|
Next Thread
»
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) |
|
| Thread Tools | |
| Display Modes | |
Linear Mode
|
|
|
||||
| Thread | Thread Starter | Forum | Replies | Last Post |
| Advertising option for marketing your business, service or product. | alex | Marketing & Brand Development | 17 | 03-12-2008 03:05 PM |
| Is online advertising worth it? | anthony1 | Business Leads | 20 | 08-09-2007 03:31 PM |
| Advertising - Value addition or erosion. | Aspire | Business Chat | 5 | 06-28-2007 10:58 AM |
| Online Advertising... err | Correctus | Business Leads | 13 | 05-27-2007 08:56 PM |
All times are GMT -5. The time now is 01:05 AM.
