More women than men are shopping online, and making purchases more frequently over the Internet, showed the latest survey on online shopping habits issued by MasterCard here on Monday.

The report, which surveyed 4157 respondents across Australia, Chinese mainland, China's Hong Kong, India, Japan, Singapore, South Korea and Thailand, showed that 78 percent of all women surveyed had shopped online, and that women shoppers comprised 57 percent of those who had shopped six times or more over a period of three months.

It also showed that price/value was the top consideration in terms of making an online purchase. In fact, of the 61 percent of women who admitted to shopping impulsively online, the substantial discounts and lower prices found online were often the trigger for this.

Seventy-five percent of female consumers who had shopped on impulse did so because of the lower prices, while 49 percent were attracted by the uniqueness of products which were only available online.

The products frequently purchased by female consumers included ladies' clothing or accessories, books and arts and cosmetics, said the survey.

While female consumers were shown to be more prone to impulse shopping, a slightly higher number of male shoppers were surprisingly more planned with their purchases.

The survey showed that 85 percent of male shoppers had conducted some research prior to their online purchase, compared to 82 percent of female shoppers.

In addition, male shoppers are spending more on their online purchases. Seventy-nine percent of men spent more than 100 U.S. dollars on online shopping over a period of three months compared to 72 percent of women shoppers surveyed.

This is possibly due to the types of products men purchase online, said the survey. Men were shopping for home appliances and electronic products, CDs/DVDs/VCDs and books and arts.

Get a free online store easily in Fastcommerce.com

Subtle way to spam eh :P

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But i prefer touch and wacth the goods by my eyes and hands before purchasing

Isn't this obvious. Women tend to spend more than men on shopping offline too.

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Whoaaaa.. thats way off.....

Lets face it.... PS3, 3 BIG LCD screens, quad core cpu, watercooling, extreme ram, GTX280 (x4) and the associated kb n mouse.... Plus the munchies and cool down drinks.... Ohhhh a couple of sedgeways.... you get the drift !

NAH.... girls spend less.... and on silly girly things. (no offence intended)

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BodyModa Professional Jewelry Wholesaler
http://www.bodymoda.com

lol ... what about designer clothes, handbags, make up and those stupid sandals ... count goes on?

There is a famous Indian proverb, "Husband can never earn more than his wife can spend"?

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Oh I like that Anuj!

But it is a fact that more women shop online than men but I feel the men are catching up. My partner has just bought heaps of fishing gear online!

But I bought our daughters birthday present online from one of my affilliates - well I thought I should test if it works - and it was such a smooth transaction and the delivery was almost next day which for where we live is extraordinary!!!

I had stuff on ebay too and only women purchased. It was a product that men or women could have purchased.

Lets all go shopping.

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Well spending money should always be done with discretion men or women. Too much spending brought America to its knees.

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women bloom world economy

Interesting replies. Thanks everone!