This is a discussion on New member seeking help in business project within the Business Chat forums, part of the Business category; Hi everyone. I am a new member and I am trying to write a business strategy report on "bottled ...
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Hi everyone. I am a new member and I am trying to write a business strategy report on "bottled water". Now the problem is that i am an engineer and never took any business courses in college so I am finding it pretty difficult and I would certainly need your help.
Now it might look much, but trust me, this is half of it. The list of questions that I wasn't able to answer are listed below: 1 identify the major players in the global bottled water industry.(DADNONE,NESTLE,COCA COLA,PEPSI).where do these companies originate from?does it surprise you that tow of these companies are not American? 2 identify their major brands within the water segment only?what are the main features of these brands /products positioned in the market place? 3 coca cola often has local brands as well as their global brand of water?why do this?identify at least two local brands sold in Bahrain and in one country in Europe? 4 why does nestle not put their nestle bird logo on Perrier water brand that they own and market?yet DANONE has their logo on EVIAN and VOLVIC 5 identify unique features of evian and volvic packaging?such as this?what market are these two products targeting with this unique packaging? 6 why has coca cola and Pepsi cola (particularly in America )developed a strong water brands?think of distribution costs and the concept of line extensions?think about sales people offering a basket of products instead of just one? 7 in France where evian and volvic and other french brands are very strong in the market place do you think Coca Cola's DANSI water brand would be successful if it was sold in France?if your answer is no should coca cola develop a local brand for France only? 8 why haven't other FMCG glabal companies such as Proctor and Gamble and unilever entered the bottle water industry ?what do you think is the reason for this? If anyone can help me answer these questions, it will really help in my report. I really appreciate the effort. Thank you, Mawaheb |
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