Hi,

There are two aspects to website publicity. Broadly:
1: Paid Marketing
2: Free Marketing

Paid marketing involves the activities of posting your ads on targeted websites and paying them a handsome amount in return.

Free publicity includes promoting your website for free. That is one of the most famous FAQ.

Its simple. Utilize your resources before spending on acquisition of new users.

Step 1: Start your blog, start posting on forums, start writing on forums that you enjoy the most, help people. In return add your signature at the bottom of every post. This will draw more traffic to your website.

Step 2: Send a weekly mailer to all you contacts (personal) keeping them informed about any updates on the website. The open count of mailers coming from a known indivisual is around 80%. So lets say you have 100 personal contacts. On an average you will have around 80 visitors coming to your website everyday. That makes it around 400 visitors per month. How much did it cost? Nothing.

Step 3: Don't be shy to ask for favors. In all your emails add a line saying "Please help us reach people. Refer this site to your friends". Not necessarily it will work 100%, but even if it gets 2% click thru, it will trigger off a viral.

Step 4: Add a link to your website in your email signature. This will help you get more traffic.

Step 5: Sign up for link exchange programs. It may not be very helpful, but it certainly will improve your listing