Does variety back fire
For years, companies have expanded their product lives in an attempt to better meet the needs of target customers. Typically, they do so by adding new flavours, package sizes, formulations, features and options.
But by providing a wide variety of choice for the same type of product, do you think that wide variety is seen as beneficial to consumers?
Example: Coca-Cola company once sold a single formulation of cola, it now sells over 10 different types i.e classic coke, diet coke, caffeine – free coke diet coke etc. Should there be such choice or just one type?
|