One media is not enough,

Just like boxing, you need to use different punches to get a certain "Impression" or "effect" to knock out your target.

The key is to combine your advertising media. Use different advertising media to continually "Hit" your target market with the same message.

Expensive? It could be. Plan ahead and figure out your return on investment for each campaign.

Oh yeah, make sure you have a specific goals or objective before you buy any advertising.

__________________
Rando -- Marketing Coordinator
"Building a Better Business Online"
www.bannerview.com