Re: radio advertising
Radio advertising certainly has its place within a comprehensive plan to reach your market.
Radio, I have found, works best for spontaneous purchases, drive through food places, and other low-cost investments.
I am not usre how many people would buy a house, for example, becuase they heard it on the radio, but picking up a pizza on the way home from work wouldn't be such a 'big deal'.
Find out why and when your market make their decisions and be in front of them then. Having a website to support your effors may help you out too.
Fiona Fell
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