Things to think about before buying radio ads (For any business):
- What is the purpose of buying these radio spots? A good plan always has a purpose/goals/objectives.
- What is it you are offerings (products/services)?
- Target Market - Who are you communicating to?, What station do they listen to? Demographics, etc.
- Your Message, look at your target market again.
- Frequency, Frequency, Frequency. One radio spot won't work! Remember, the more spots you have, the better exposure and message repetition you get.
- YOUR Budget! Yes, radio can be cheap/affordable. But be careful, pay attention to your budget, and it is always good to do a ROI (Return on Investment) calculation.

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Rando -- Marketing Coordinator
"Building a Better Business Online"
www.bannerview.com