1. Traffic. Without traffic, you have nothing. It is like having a store where nobody walks through the door. Without traffic, there is noone to buy your product.

2. Your Sales Letter. This is where you sell your product. It is of vital importance that you have a sales letter that converts, and you should work on it continuously to increase conversion. Otherwise those prospects that you have got to your website will just leave and go somewhere else.

3. Your list! You should continuously be trying to build your list and your network. It is easier to convert a qualified prospect into a customer, and an existing customer in to a repeat customer.

Hope this helps guys!

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