Hi There !


Not to beat a dead horse, but your sales force is another group that has to totally adhere to the Integrated Marketing Communications theme we've been talking about. They see and talk with your customers every day and absolutely must be consistent with your planned image and position. Their one-to-one marketing efforts are very important for many types of businesses, and not as important for others. Investigate your need for a direct sales force and cut your costs if you can. If you determine that you do need a sales force, then here are some suggestions for making them successful and worth the costs (paying your sales team's bills is expensive)

Thanks !

PacBizGroup Inc